Got Talent? Flaunt It The Guinness Way

All is set for the second season of the popular talent show, Nigeria’s Got Talent reality talent show, which is part of the Got Talent
franchise. Launched in 2012, the maiden edition had eight year old Delta State-born dancer, Amarachi Uyenne clinch the coveted prize of N10 million, making her the first
Nigerian in history to become a self made millionaire.
At a press conference held at GET Arena, Victoria Island, Malta Guinness, the youth-centric brand, explained that the Got Talent franchise, would be brought to Nigeria viewing delight in collaboration with Rapid Blue Format Limited, owners of the
franchise.”
“Malta Guinness is very delighted to be part of unleashing the talents in Nigerian youths;
everyday young people in this country demonstrate skill, courage, vibrancy and drive to lift themselves above personal challenges.
There is an emerging breed of Nigerian youths who are optimistic, talented and determined to do well for themselves in various areas of life including sports, arts, entertainment, science, social services, corporate world and
community leadership amongst others. Malta Guinness is excited to be fueling this emerging
movement. Our sponsorship of Nigeria’s Got Talent demonstrates that we believe in the potentials of Nigerian youths,” Ufomba said.
The Brand Manager, Malta Guinness, Wole Adedeji spoke in the same vein: “We are committed to driving our brand passion;
recognising, celebrating and fueling the incredible talent and energy in the Naija Spirit. We believe in the superiority of
Nigerian talents and our brand is extremely passionate about unleashing these talents at the global stage. This sponsorship once again demonstrates the brand’s commitment to its target consumers; their dreams, their
potentials and talents.
“Malta Guinness will continuously seek to connect with this and other platforms where we can unleash the talents and energy of our
consumers. Malta Guinness’ sponsorship of the Nigeria’s Got Talent show is more than just connecting with a specific demographic group. It is about inspiring the Nigerian young person to unleash his talent at the
world stage,” he emphasised.
Mr. Rotimi Pedro, Group Managing Director of Rapid Blue Format Limited Nigeria, franchise owners of the Tv reality show said: “now in its second season in Nigeria, the show is already putting Nigerian talents on the world map side-by-side with other countries like the United States, Britain, France and
India amongst others where the franchise has also been running for years. One of the fastest growing shows in the world, it
combines worldclass entertainment with amazing display of talents. Everywhere Got
Talent show is aired, we’re always reminded of our boundless capabilities as humans”
The season two of the Nigeria’s Got Talent reality show will run from November 2013 to February 2014, with the auditions starting from October, 2013. Several talented
Nigerians with unique talents are expected to troop to audition centres located across the country, to audition for a chance to be the
next Nigerian celebrated performers. Nigeria and South Africa are the only African countries with the ‘Got Talent’ franchise on the continent. But for the sponsor, not much seem to have changed.